When a new online business begins, one thing you see often is entrepreneurs becoming distracted. They try to do too many things at once and their strategy and execution goes all over the place. Their lack of focus can end up causing the business to not grow in a specific direction and may lead to failure ultimately. Focus for any business, especially in online e-commerce business, is very important for any entrepreneur.

The Importance of Focus

It is likely you already understand the important to focus. Most of us have been taught throughout our entire life that we should focus on things that are important. When beginning a new online business, though, focus can often be put on the back burner.

Unfortunately, when an entrepreneur lacks focus, the resources quickly become scattered. They begin devoting their money, energy, and time to several different strategies in marketing ideas at once rather than focusing on one of the time so it can be properly executed. When resources are spread and then, nothing is done well. The entrepreneur ends up wasting time every day chasing their own tail. This can cause them to become frustrated at the lack of progress in their business and lead to failure ultimately.

On the other hand, when a business has a clear focus on their overall strategy, their tactics become vital to growing their business. They focus on what is needed to grow their business, rather than just becoming another website online.

Luckily, if your business has lost focus, it’s not too late to turn it around and begin focusing on the important factors of your business. To do this, you will need to have a roadmap that evaluates the strategy for your business and make sure to have a clear and valuable proposition to focus on. Once this is done, it is important to reevaluate your marketing strategies to ensure they are compatible with the overall strategy of your business. This will help you start on the path to having a business that is more focused.

If you own a business, you understand that retaining your current customers is better than trying to constantly bring in new ones. To do this, though, you need to exceed expectations with your sales to help build customer loyalty. One way to do this is through package inserts.

How Can Package Inserts Help?

A package insert is a versatile and cost-effective way to help your business build a good relationship with your customers. These are the kind of relationships that help increase your profits by increasing the average order size and number of sales. When your customer receives a package from you, their experience may meet their expectations, but why not exceed them?

Of course, there are always things that can influence their experience that are out of your control. Sometimes mail gets lost or damaged. Maybe your package doesn’t show up in a timely manner because the Postal Service dropped the ball. Though there are some things you can control, you can help exceed the customers expectations by providing extra things such as packaging inserts.

There are several reasons you should consider using packaging inserts for your customers:

  • They are low-cost but can bring in a high return.
  • You can make them highly targeted by tailoring the package insert to what the customer originally purchased.
  • You can make the most of shipping since delivery has already been paid.
  • They help your business cross sell because your business already knows customer preferences.
  • They can help you liquidate merchandise while bolstering customer relationships.
  • They help your customer feel special and increases their loyalty to your business.

As you can see, using a package insert in your deliveries is a simple and effective way to help your business grow through customer loyalty. Consider adding a package insert to your deliveries to see what it can do for your e-commerce business. You may be pleasantly surprised.

 

Creating a podcast for a business can seem alien to many businesses. Many people, though, consume and produce podcasts regularly to share ideas and information with others around the world. Have you ever considered of podcasting is a good tool for marketing your e-commerce business? If not, you may start considering it now.

Over the past few years, statistics have shown that podcasting can be very beneficial for online businesses. In fact, the numbers are very impressive. In 2013, podcast subscriptions rose above 1 billion. Since then, podcast listeners have grown to around 75 million a month. That means that more than 75 million unique listeners are enjoying podcasts monthly.

Even with these numbers in mind, e-commerce businesses are not taking advantage of this virtually untapped marketing tool. In fact, only around 6% of online businesses are enjoying the ROI that comes with podcasts. Podcast listeners are continuing to grow over 20% a year, so it is continuing to grow in popularity among online marketers. Many businesses are using video marketing more these days, but are leaving the audio format almost untouched.

When it comes to podcasts, the bulk of the listeners are typically affluent, educated consumers that crave podcasts that are intellectually stimulating. When a podcast Creator can connect with this audience, they become more likely to be seen as trustworthy to their listeners and can more easily convert them into consumers for their product or service. In fact, an average of 63% of podcast listeners have purchased an item that was promoted by the host on a show.

Creating a podcast is a wonderful way to build your product and brand while also connecting with the audience in building better relationships through meaningful conversations.

If you have never created a podcast, it may seem a little overwhelming at first. Once you learn the basics, though, you will likely find that creating podcasts is a great way to build your e-commerce business.

Investing in email marketing is a great way to help you build a e-commerce business that is competitive, scalable, and sustainable. Executing an effective email strategy can help you nurture authentic relationships with your current and prospective customers, prioritize your leads, boost product and brand awareness, drive repeat sales, increase your stores incoming traffic, and make your e-commerce business more profitable over time. This post is brought to you by our sponsors at http://www.atlantatowingpro.com/

Problem is, if you are new to the e-commerce world, or if you lack experience marketing through email, it may be difficult to know what you should focus on or how to start with an email marketing campaign. You could potentially waste a lot of money and time implementing tactics and adopting tools that never provide any significant return on investment for your business. There are several strategies you should use for email marketing that can be profitable for your e-commerce store. We can help you find the resources you need, and provide you with real-life examples, so you can get started with an email marketing campaign to get your business boosted.

Why Email?

First, though, you need to understand the opportunities that email marketing can give to your business e-commerce store. For any business to be successful in the world of e-commerce, the main focus should be on providing quality services to existing and prospective customers. This requires you to regularly communicate with them to nurture the relationship. Unfortunately, as an e-commerce store, you don’t have the benefits that a traditional brick-and-mortar store has. You don’t have the in person interactions where you can build a rapport with them by shaking their hand and looking them in the eye. Instead, you must find other ways to build a meaningful relationship with your target audience. Sending emails is a simple and easy way to do this.

One of the main reasons email marketing works is because it gives you the opportunity to interact with your customers one on one. Other social media options, such as twitter and Facebook, may be popular, but do not give you the same opportunity to interact personally with your customers. That personal touch provided through email marketing can give your business a boost over your competition. Give it a try today.